Case study Focus: Designing a hospital discovery platform for Bajaj Finserv — built during India's worst COVID wave.
Distance & directions
Insurance network
OPD timings
Bed availability
Speciality search
Doctor availability
Cashless mediclaim
EMI & payment plans
Project Overview
A hospital discovery platform built for Bajaj Finserv during India's COVID peak. What started as a 3-week emergency response tool evolved into a full healthcare discovery experience covering specialties, procedures, insurance compatibility, and financial products.
Phase 1 — 3 weeks · Emergency response Phase 2 — 6 weeks · Platform expansion
Ground Reality and Challenges faced by people
Insurance, Affordability & Access Crisis
Only 37% of Indians had health insurance in 2021, and limited coverage meant many hospitals didn’t accept existing policies. For many lower-middle-class families without insurance, medical emergencies meant scrambling to arrange funds.
During India’s COVID peak of 400,000+ daily cases, hospitals ran out of beds and oxygen, leaving families struggling to find reliable information and life-saving care.
Before designing anything, I ran research across four areas.
Stakeholder Alignment
Expert & Caregiver Interviews
Competitive Analysis
User Personas & Journey Mapping
Due to NDA restrictions, all screens shown have been recreated. The flows represent the actual design decisions; the visual execution has been reconstructed.
Some Card Explorations - The Hospital Card
The card had one job: tell a user in crisis whether this hospital is right for their situation — in a single glance. The tension between information density and cognitive load was the central design problem across every iteration
One coherent journey from crisis to care.
Hospital Listing Page
Sort by distance first. Filters by service, category, and network. Map view. Five financial product chips for Bajaj's key journeys. Real-time availability on each card.
Hospital Homepage
Hospital Details Page
Distance is Top filter
Users can switch between
listing and map view.
Driving measurable impact
Outcomes measured post-launch across engagement, network growth, and product scope.
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faster hospital search and comparison
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hospitals onboarded across 15+ cities
Bajaj Finserv Health got recognized by the Government of India under Ayushman Bharat Digital Mission (ABDM) and Unified Health Interface (UHI). I was also recognized as the Spotlight of the Month (designer) for the upcoming hospital feature.
